Microsoft Windows 8. Is it A Game Changer?

Like all of us, I’ve been using Microsoft Windows forever. Thank to Bill Gates, Windows became a fact of life. We know that a computer is built from parts like a CPU, memory and a hard disk, hardware you must have in order for the computer to work. Microsoft made sure that you  must use its Windows operating system for it to function. It did more than that, it made sure that no matter where you buy your computer: Dell, HP, or even build it yourself, you must use their Windows operating system. Now, that is a nice market to have.

It wasn’t an easy ride for Microsoft, and there were many competitors along the way: IBM with OS2, different Linux operating systems, and of course Mac OS. But Microsoft kept the status quo, partially because of competitors’ mistakes, good products they created (sometimes, not always), and people’s tendency to stay with what they know. But the main reason that everyone wanted Windows was software. Everyone needed software because everything was implemented as software. Every game, productivity tool, utility, chat, email, etc. (and there were millions to chose from) had software you needed to install, and they all run on Windows. Other OSs had only a tiny fraction of the software built for them, which is why everyone flocked to Windows. The masses would not think about buying a Linux OS because it could not run their favorite game and Word. It was a market Check Mate.

But in the past few years things have changed. The Internet evolved, became faster, reached more people, and new types of sites were created. Not just for consuming content but for sharing content (aka, web 2.0) and lately for productivity and collaboration. You can now do everything online, you can chat, check your email, create documents or spreadsheets, work on your photos, play tons of games and everything in between. If you think about it, what software did you install on your computer lately? There are only three categories that still require installation: Anti Virus/Security, Office, and sophisticated games (i.e. Call of Duty). Everything else you can do online. There are other niches like Photoshop and movie editing but for 99% of consumers, that short list is pretty much it.

So, if everything is online do you really need Windows or just a browser? This exact question is what Google wants everyone to ask and Microsoft dreads. With less than 45% browser market share and dropping Microsoft is not even situated to control the browser market. Google was smart and fast to promote their Chrome browser, which is biting at Microsoft’s IE market share like nothing we’ve seen in the past. I guess when billions of people come to your website each day you can promote your product pretty effectively.

Microsoft was late for the smartphone market and is now in a long and expensive uphill battle. Even though Windows 7 phones are very good and not just another icon based smartphone, it’s a hard sell for the iPhone addicts market. Google is coming fast from behind with Google Docs and Spreadsheets, conquering the Microsoft Office market share and not just on the consumer space, but also in Microsoft’s backyard, the Enterprise space. Microsoft was also late for the tablet/slate market and is working extra hard to catch up with the iPad. While Apple just released version 3 of the iPad (read my though on it here), Microsoft’s slate is still in the works. To top it all off, Mac sales are at an all time high and, if it was once, too expensive and all around strange to buy a Mac, more and more are flocking to Apple stores and buying one. It feels like Microsoft is under attack on all fronts and is losing ground. Not an easy situation to be in.

The question we need to ask is the following: is Microsoft the type of company that, when major challenges arise, will make tough choices and come out on top?

I believe so. I’ve been paying close attention to what they are doing and I strongly believe they are making a comeback, and it’s called Windows 8. It’s not just another OS with nicer icons and cooler drop shadow effects. Microsoft is making some brave decisions here that, no offense, we’ve seen coming more from Apple than Microsoft. Windows 8 is significantly different from anything else currently in the market with its Metro style, navigation and user interaction. They are basically betting the house on this one and they know they can’t lose. Playing with my Windows 8 tablet (slate) I was fairly impressed. It’s very different from anything else out there and its something we haven’t say about a Microsoft product in a while: IT’S COOL! It’s designed in a way that tech babies as well as dinosaurs can understand, which is very important to Microsoft. They have about 500 million Windows 7 users that they hope to convert to Windows 8. They integrated a store into the OS and are working hard on getting as many apps as possible ready for launch. Windows 8 will work on all computers from tablets/slate to heavy servers, which is a huge advantage to developers and consumers alike. Since Apple brought the importance of installing applications back from the grave, I believe Microsoft will take that approach with a thunder. This time, Apple simply followed Microsoft’s gameplay not the other way around. Apple only called them “Apps” instead of Applications or software, but Microsoft invented the concept.

Doing a pivot in a startup is easy, turning a ship the size of Microsoft is hard, slow, and risky but it looks to me like they are doing it right and with a lot of though. I would not bury Microsoft just yet; more likely start buying Microsoft stock while the price is low, before Windows 8 hits the shelves.

Navigating the Challenges of Effective Outsourcing – Startup Uncensored #7

outsourcingThis month’s “Startups Uncensored” will be on “Navigating the Challenges of Effective Outsourcing”.  It will be an open and frank town-hall conversation discussing topics such as:

  • Outsourcing best practices
  • Do’s and don’ts of outsourcing
  • Top mistakes people do when outsourcing
  • What can and should you outsource? Architecture? Code? Support? Content creation? Testing? Other?
  • How to find outsourcing solutions?
  • How do you manage a remote team?

We are joined this month by James Siminoff, founder/CEO of PhoneTag and Aaron Hawkey co-founder and CEO/CTO of Cramster.  Both have extension experience in identifying and working with outsourced teams to build their technology companies.  Plus this month’s event will be moderated by Alon Shwartz.

These events are put on in conjunction with our friends at DealMaker Media. TO SIGN UP FOR THIS EVENT, CLICK HERE

The event is free and is followed by a reception and mixer at the Docstoc Offices in Santa Monica by the 3rd Street Promenade. The venue holds about 140 folks, ALL PREVIOUS EVENTS WERE FULL WITH STANDING ROOM ONLY. If you are not one of the first 140 to RSVP and confirm, we will have a waiting list.

Thursday, May 28th 6:30pm – 8:00pm (Townhall)…. 8:00pm on, Reception
Cost: FREE
This event is capped at 140 attendees.
Confirmation will be required or your spot will be given up for our waiting list.

Santa Monica Public Library (Auditorium) 601 Santa Monica Blvd.
Santa Monica, CA 90401

TO SIGN UP FOR THIS EVENT, CLICK HERE

About Startups Uncensored

Startups Uncensored is a free monthly speaking series, townhall, and networking event for entrepreneurs and technology aficionados, hosted by Jason Nazar, CEO of Docstoc.com. These monthly meetups are centered around different topics meant to help startups build their businesses. The event, brought to you by DealMaker Media, contributes to the growing Los Angeles technology scene by bringing together various entrepreneurs, angel investors, venture capitalists, social media experts, and professionals in the tech field. The format of the series typically includes a 45 minute presentation or panel followed by 45 minutes of questions and answers, and its co-hosted by notable CEOs and Investors.

Wars and Start-ups

I’m Israeli if you didn’t guess and usually very moderate in my political opinions. Without getting into specifics I would say that I’m usually trying to understand both sides of every argument even though I may not agree with one, or both sides. My reasoning is that there is something to be learned from each side, which does not require agreeing. Notice I used the word “argument” related to politics and not the usual “discussion” or “idea” because in this side of the world, political discussions are usually arguments, with different levels of severity.

I’ve been an entrepreneur and in the startup business for many years now. I’ve also been involved and/or interested in conflicts and wars in Israel and other places to the point I began to see similarities between these two worlds: Startups and Wars. That said war is very, very different from business, especially when war is due to religion, philosophy, business, and other non-life-essential topics. At best, I categorize war as “necessary evil” and this latest war in southern Israel certainly qualifies.

But there are similarities too. For example, starting a startup is like starting a war. First, you think you’re right and you have the right. Many others have done the same thing before successfully and you’re smarter than most of them. Yes, you’ll need resources and funding but you can start relatively small and grow. It doesn’t have to be “shock and awe”…

You will need to get support from your investors/cabinet and other influencers/politicians. You will find yourself maneuvering between them making sure everyone is as happy as possible, even though you are the commander in chief.

You also have one or two a basic exit strategies, which makes perfect sense for you and your supporters. These strategies of course changes one month after you launch your product/attack. Both have casualties (though very different of course) and you require special talent/forces to do the job as efficiently and effectively as possible. No wonder they call startups “an uphill battle”.

On both there is some “turning point” that redefines the effort. Some breakthrough or event, some added ingredient that, when looking back, changes the picture and drives toward the win. But that point, the “win” is the most difficult thing to achieve. I think that beyond the obvious difficulties like funding, resources, competition, politics, etc it is actually the very definition of what WINNING actually means. And it is very different for each effort.

From all the different slogans I heard about wars it is the following, from the early days of Israel that caught my ear: “The Eager to Win Is a Prerequisite of Winning”. Seems pretty obvious but it’s not. Many people which are directly involved in startups (and wars) are doing it for different reasons: fame and glory, money, it is fun and cool, other people’s expectations, to prove that you’re right/can and other reasons. Most times, all these reasons fade the original reason they started this effort in the first place. “The Eager to Win” beyond anything else has to be at the top of the list .You can be famous and have some “action” while doing it but unless you want to win, you will not. Unless you remember why you started, chances are things will not work out.

We are working on it right now at Docstoc.

Last words

Without going into “war is bad”, I want to express the reason for this blog entry: learning from experience. Maybe it is best to learn from bad, sometimes, horrible examples to do some good in the world.

Alon

Why .Net???

From the first day we started Docstoc people have been asking me “why .Net”? I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). Thank God my 9 year old son hasn’t asked me that yet…

I think it became a “style question” that make people look like they know/care/understand such as “what is your business model?” or “what is your current runway?” or “what do you think about the effects of the economy on high-tech?”. But unlike these questions, that try to understand something, the “why .Net?” is a charged question. What people are really asking is “why not X” where X can be anything but a Microsoft technology. This X can be PHP, Python, Ruby on Rails, or even Java. Man, sometimes I’d rather say we developed the site in Assembly and I’m sure I’d get less raised eyebrows.

Well, seriously why .Net?

After all, it’s a Microsoft product and, as we all know, Microsoft is all about world domination and the end of free and open source software as we know it. Basically Microsoft is evil and we should avoid its technology at all cost, not even touch it with a stick. Why pay money for something that suppose to be free? The whole notion of a company trying to make money from selling software makes me sick.

Ok, enough with the sarcasm. Let’s talk seriously.

Our job as technology leaders (CTOs, CIOs, and other fancy titles) is to find and implement technology solutions for world/business problems. That’s it! We are not politicians. We should not have hidden agendas. The concept of LAMP (Linux, Apache, MySql, PHP) VS. Microsoft must change. We need to choose the right technology just as we choose the right people. Can you imagine group of CTOs that hire only white developers vs. group of CTOs that hire only black developers? It is clear to that the way we thought since the 90s must change. The walls between selecting only ONE side of the technology fence MUST end.

The reason we all choose side is very simple which it is the answer I give to the “why .Net?” question. All startups in the history were developed using the technologies that the CTO knew and liked. Very simple, nothing more. Everything else is silly rationalization. I’ve seen many examples of successful startups built in PHP, Java, ASP.Net, CGI, ROR, and many others. All scale, all run fast, all are successful. Startups rarely fail because they used one technology vs. another. They mostly fail because they run out of money.

Starting Docstoc I’ve decided to break the walls, which I was part of. I’ve decided we will use the right technology for the right solution, regardless of the source. Although we use .Net for the platform and the site, we use MySQL as the database (yeah, not SQL Server), MemCached for caching, Lucene for full text search, and other open source technologies. Most of these had a matching Microsoft technology but it was simply not as good or just as good.

Last, let’s talk money. Can someone please tell me which company is spending more on hardware, software, license, hosting, traffic, storage, and support, MySpace or Facebook? Is one more successful than the other because of the technology they use?

I rest my case.

Alon

A starting point

My name is Alon Shwartz and I’m the CTO and co-founder of Docstoc, a LA based start-up focused on sharing and finding documents: www.docstoc.com. Check my profile and documents on: www.docstoc.com/Profile/Alon

I will use this blog to talk about topic I believe are of interest to many technology entrepreneurs which is a group I found to be quite unrepresented. These topics range from tips for successful outsourcing, SEO tips, why .Net (or why not), how to get a great team, and many others.

More coming soon.

Contact me at alon at docstoc.com